I used to write sponsored posts on this blog, as well as my other blogs. Recently, with the changes Google made in terms of ranking websites and pages, these sponsored posts with links pointing towards certain websites are now deemed an obsolete way in improving the page rank of that particular website. So what does this have to do with me?
Well, not much I guess, since I've stopped accepting paid posts a long time ago. However, for those who are just starting their blogging journey and are thinking of monetizing their blog by accepting guest posts, it means a lot because they won't be able to do so anymore. To be perfectly honest, I earned quite a handsome amount in doing so about 3-4 years ago.
On the other side, what this means for website owners is that the playing field just got even (somehow). You can't buy your page rank anymore, you can only increase it through organic ways. It seems like a pretty great idea to me, the way Google has changed things around. But of course, there's really no specific or simple formula in increasing your page rank. :)